The program continues Snap’s approach to boosting usage through cash incentives, which it also used to entice creators into its Spotlight short-form video option. Snap and TikTok’s programs are very similar, providing even more opportunities for a broader scope of artists, which could help to make Snap an even bigger element in brand growth and connection.Īnd with 347 million users, many musicians will definitely be keen to explore the option, and drive more engagement with their music, in the hopes of hitting these new funding goals. TikTok, too, has its ‘SoundOn’ program, as well as a distribution arrangement with UnitedMasters, to promote aspiring performers. Meta launched a similar program last year, also in partnership with DistroKid, which enables unsigned musicians make their content available on Facebook and Instagram, free of charge. By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.' 'We want to support the independent and emerging artists that are driving creation on Snapchat. Popular Sounds will also have the opportunity to be included in Snapchat Lenses, or in Spotlight, providing even more potential for audience reach.Īs explained by Snap’s Head of Music Partnerships Ted Suh: The Sounds Fund will help to expand upon this, via the addition of funding based on usage, with monthly grants of up to $100,000 on offer to the top Sounds creators that are distributing their music in the app.

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